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Direct Mail Direct mail is still one of the most effective ways to precisely target customers and prospects who are most likely to respond to your offer, giving you more bang for your buck. Direct mail offers many flexible and cost-effective formats. It drives action and delivers measurable results. And, 79% of households read or scan advertising mail sent to their home. That’s not just mail, but advertising mail, according to research reported by the Direct Marketing Association. Stephens Direct has provided clients with expertise in all aspects of direct mail, from lists and creative development through production, mailing and response analysis, for nearly 30 years.
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